Ko Toni tōku ingoa. Nō Aotearoa ōku tīpuna. Kei te noho au ki Tāmaki Makaurau. 

My mission is to inspire positive, impactful change through the use of creative communication. Throughout my career–and personal life–I have dedicated myself to this goal, working with many organisations both locally and internationally to amplify the voices of communities. 

As a creative problem solver, I thrive on transforming insights into meaningful design solutions. With a strong focus on concept development, I am skilled in working across diverse media, from branding and print to digital and content creation. My inspiration often comes from the wider arts—whether it’s pottery, painting, or the natural world—which helps me think creatively beyond the boundaries of traditional graphic design.

My wide-ranging experience—spanning agency, in-house, and freelance roles—has allowed me to grow across multiple design touchpoints. This versatility enables me to deliver pragmatic, high-quality design solutions that adapt to various tones and meet the demands of contemporary brand systems and UX standards.

For me, purpose comes from connection. I am a people person who thrives in collaborative environments, whether that means presenting with confidence, mentoring junior designers, co-designing with experts, or working alongside diverse communities. 

With over six years of mindfulness and meditation practice, my empathetic nature fuels my passion for creating positive social change and I’m deeply committed to honouring Te Tiriti o Waitangi and Te Ao Māori.