Melteca

Brand refresh.
Photoshoot.
Product catalogue.
Website.

An iconic and enduring New Zealand brand, Melteca was perceived to be staid, old-fashioned and boring. Undertaking a total brand refresh the goal was to create a distinctive personality – one that reflected the contemporary, fashionable essence of the range. Developing the new invigorated character enabled us to tell engaging stories across all touchpoints including product collateral, catalogues, website and advertising material.