Pip Pip

Brand identity.
Packaging.

A start-up boutique brewery was venturing into the competitive world of bottled beverages. The development of this brand was approached with precision, as the owner was very focused on creating a specific personality for her product. With the target market being the well-heeled and particular we aimed to create a modern classic, bringing to life the essence of refinement, simplicity and good taste. The logo’s ascending words make reference to raising a glass to cheers with the dot on the ‘i’ references a pip or water droplet.