Quickchip
Brand refresh.
Direct Marketing.
Website.
Launch.
Tasked with creating a piece to incentivise the sales team to register customers for the new sampling tool, the creative approach was a modern take on good ole’ fish n’ chips but with a twist, the pack was a tribute to the modern day takeaway format.
Uptake and engagement were high across the business with over 500 distributed nationwide. Fun, fresh and informative - the DM was key to introducing the revitalised quickchip.co.nz
“The DM campaign has been a huge success in building not only internal team knowledge and excitement but also awareness in the market, resulting in signups by customers. The QuickChip DM even got rave reviews by our digital and communications team at Formica North America. Another great result!” Kelly Cook, Laminex New Zealand Digital Marketing Manager.